Search engine optimization efforts are worthless if you can not show any improvement, higher ranking or increased number of backlinks. Basic parameters like PageRank or position on the first page of search results can be checked with browser and few clicks. In fact, every other relevant parameter can be checked this way. The problem is that this approach means a lot of searches and queries. It is a very time consuming task and has one very big disadvantage. Unless you write down results each time you check results there is no way to track the progress of optimizations or link building. Tracking is extremely important, maybe the most important part of SEO. Each action, backlink or change of page text can have some influence on ranking. If you can check ranking positions over time you can easily find out which activities have contributed to any change in position. The best way to track SEO effects is to use a dedicated tool.
Most SEO and keyword research tools have some kind of rank tracking. This is one of the steps in search engine optimization. You do on-page and off-page optimizations and check effects. And then, according to results, you do more optimizations or maybe even undo some changes website rank checker. Unless you don’t monitor progress you will never know if your optimizations have some effect or not. Therefore, there is no serious SEO without proper rank tracking. The ultimate goal is to bring web pages on top positions in search results. You can achieve this goal with regular rank tracking and repeating activities which have contributed to higher positions.
What you can expect from rank trackers? At least possibility to track positions, PageRank and the number of backlinks for individual pages. Some tools support also tracking of individual domains. Of course, each page is tracked for specific keywords. Otherwise there is no way to check position in search results. This means that you will have to enter target keywords or search phrases and addresses of pages you would like to track. After each run you will get current results which will also be stored into database for later analysis and comparisons. There is no better tool than graphic display of page position over last few weeks. From such graph you can easily spot time where changes have occurred. If you know what changes you have made to the page you will also know what works and what does not work. Rank tracking is one of very important SEO steps. Don’t skip it!
One of the best SEO and keyword research tools is Market Samurai [http://marketsamurai.si/]. Market Samurai has also a sophisticated rank tracker. It has all the features needed to track progress of page position, PageRank and the number of backlinks.