For example, if you are writing a business blog, there are three aspects you need to keep in mind in order to be most effective. These include content, frequency of post and blog distribution tactics.
o Updating the blogs frequently is very important as it keeps the interest of the readers alive. Blog popularity in fact is determined by the frequency with which blogs are updated on the site. If you can manage to get your blogs updated a number of times in a day, you can be sure of getting your blogs included in the Google News Index. This ensures being ranked in the Google Search Engine almost immediately.
o Similarly it is important to distribute your blog in a proper manner for best results. It is possible to promote blogs through web site linking, search engines, traditional directories as well as blogospheres as compared to the websites which can only be promoted through search engines capsdoc.com . This is the reason blogs are popular marketing tools. You can ensure your blogs are picked up swiftly by newsfeed subscribers through site search engines such as Yahoo, Google, MSN, etc and also RSS search engines like Feedster, Bloglines, Google Blog Search and Technorati.
Optimizing your blogs effectively online is also possible through other significant procedures such as –
Give maximum importance to keywords as you blog. Use titles that are relevant to the blog post. It is also vital to archive posts in the meta description tag and the title tag by text linking the post titles with the help of a constantly updated blog software. Post blogs on current news related to your industry making sure you provide valuable inputs and comments.
Write crisp and concise articles giving rich opinion on your industry. This will help you come through as an expert in your field. Teaser articles can be linked to your original content on the website too. When you are linking, take care that you link to sites that are similar in theme to your blogs and site. This way there are chances better sites that notice your link will approach you for linking back. Make sure your blogs are submitted to all the directories and search engines where you website links feature. It is a good idea targeting blog or RSS specific search engines and directories.
It is possible to trackback to blog sites or news with the help of a comment system. This way you get to create links to your blog from sites that have high traffic. Guest blogging is another excellent method of promoting your blogs. You can similarly invite other guest bloggers to your site as a return favour. It is an excellent idea taking the help of various tutorials and eBooks such as Blueprint Guide on Blogger. With the help of this book, it is possible to learn what blog is all about and all the nuances of writing and marketing an effective blog.
Blueprint Guide on Blogger teaches you how to create your blog, create your account, give an effective title, choosing an attractive template, posting your blogs at the right places, etc. This interesting 27 page book teaches you how blogging is not only about writing content. There are various other aspects to it such as setting the right colours, images, hyperlinks and fonts, setting the formatting, setting the publishing and the basics. The book also teaches you how exactly you can set the comments and archives.
Blueprint Guide to Blogger tells you how effectively to add in the Hit/Stat counters, newsletter sign up responder, AdSsense and Paypal payment buttons. It also teaches you how you can effectively change the text links. Readers are given valuable tips on how to go about publishing your blog.