Music marketing with email marketing? What would it mean to the bottom line of your music business if you could increase your sales by up to 50%? Would that entice you to consider email marketing? My imagination tells me that you’re screaming a resounding YES to yourself at this point.
Email marketing is a relatively new and very lucrative method of marketing your music, and is definitely something that you should be looking into if you’re not already taking advantage of this profitable marketing medium Charter mail login .
Over the years, many internet users have been consistently blasted with what has now become known internationally as spam. However spam is not what we’ll be discussing today. In fact, spam is a practice that as a musician you’re going to want to keep yourself as far away from as possible.
There is a very thin line between what we know as spam and a music business email. You’re not only going to want to make certain that your emails don’t look like spam, but you’ll also want to be certain that your emails are providing enough punch so your readers will really take notice of the great information you send them.
To start, your music business website should be designed to capture potential fan and customer email addresses the moment they’ve arrived at your website. This is a great way to start a non-threatening relationship that – if approached properly – can lead to merch sales later on in your email marketing efforts.
Studies have shown that the best way to entice your visitors to either buy your merchandise, or join your email list is by offering them something of value related to your band – at no cost. Think coupon and you’ll understand why this works so well. Your fans have already shown an interest in what you have to offer by visiting your band website, so by offering them a freebie (like a song, or free entry to one of your shows) without a sales pitch will begin to develop the trust that is absolutely necessary to making the future sale.