Free Coupons Are a Money Saver
- Posted on
When you say free coupons, you are almost using an oxymoron. I say that because people have come to expect that a coupon by its very nature not only would but should be free. If it weren’t, people would more than likely avoid using it.
On the surface, almost everyone knows a coupon is something they use to get money off a particular item seatgeek promo code . You find the little money savers in the newspapers, newspaper inserts, magazines and sometimes even books.
Believe it or not, book publishers will sometimes put coupons in their books touting other books in their portfolio for sale at a lower price. You simply take in the coupon to your local bookstore and enjoy the marked down price.
After newspaper and magazine coupons, people are probably most familiar with printable coupons. The experts in the field of couponing define a printable coupon as a coupon which originates online and is printed out by the consumer.
Completely logical, right? A printable coupon has to be printed otherwise it isn’t a printable coupon. This creation also can be called a free coupon. It is called free because the person printing it did not have to pay to get access before printing it.
Coupons also have another function. This type of coupon is not entirely free. In order to get it, you have invest in what is called an underlying security. This security is almost always a bond that is called a bearer bond.
It is defined in the investment world as one of a number of small detachable certificates calling for periodic interest payments on a bearer bond. In the old days, a person actually had this bond in his possession and when it came time to redeem the coupon, he took it into the brokerage house, bank or company and exchanged the coupon for his interest payment.
Today, almost all bearer bonds are kept at a brokerage house and they perform the redemption process for the account holder. In a very real sense, these interest bearing coupons can be called free coupons as well since the owner doesn’t have to perform any act prior to receiving the interest due.
Consumers have a habit of giving things like coupons several names. Of course the name free coupons is the most obvious. Another obvious name is free grocery coupons. However that limits the type of coupon to the grocery world.
Consumers shop at other retail stores as well. Clothing stores, auto dealerships, hardware stores, electronic stores, etc. enjoy customers coming through their doors. The free coupons a person uses at these types of establishments can be called by their store specific name or can generically be called free printable coupons.
As for a catchall coupon title, it is okay to assume free coupon or free coupons will suffice in any scenario. The consumer wants value and the free coupons provide that value.
Moving into the final week of National Coupon Month, I have concluded that the 13th annual marketing campaign of the Promotion Marketing Association has been most successful of all. With 89 percent of Americans admitting the regular use of coupons, a tough economy has turned even the most frugal shopper into a coupon enthusiast.
Coupons are a quick and easy way to save money at the grocery store. According to the Promotion Marketing Association, spending as little as 20 minutes a week clipping coupons can save the average family a $1,000 a year. Over 164 billion coupons were offered in the first half of 2010, building upon a record-breaking trend in 2009 when 311 billion coupons were distributed in the marketplace.
Coupons come in many varieties, the most common being the manufacturer’s coupon. Said coupon provides a discount on a particular product and is distributed directly by the manufacturer. Most stores accept manufacturers’ coupons because they will receive reimbursement upon redemption.
Most people use the Sunday newspaper as their main source of coupons. While grocery retailers currently allocate about 85 percent of their coupon distribution to a free-standing insert, Internet distribution continues to grow faster than all other media sources. Among the most popular Internet coupon sites are smartsource.com, coupons.com, valpak.com, pgeverydaysolutions.com and redplum.com. In the last few years, online promotional codes have become increasingly popular providing discounts that range from free shipping to a percentage off your purchase price.
Stores and manufacturers also send coupons to shoppers who specifically request them. Obtaining coupons from these companies is as simple as searching online for your favorite brand or store and typing the term “coupon” into your browser. (For instance, typing the term “Starbucks” and “coupon” yields approximately 641,000 results.) Most stores have a separate section for coupons or special discounts. Thereafter, it is simply a matter of printing the coupon for redemption at the retailer.